Recently, Aamir Khan Productions changed its display picture across all its official social media accounts. The new image now shows the Indian National Flag, replacing the company’s original logo. While this may seem like a patriotic gesture at first glance, many people online are linking the move to a growing controversy around the actor and his upcoming film “Sitaare Zameen Par.”
On platforms like Facebook, Instagram, and X (formerly known as Twitter), users have noticed the sudden change and believe it is not just a random update. It comes at a time when Aamir Khan is facing a fresh wave of online backlash and boycott calls. Because of the timing, many social media users are calling it a “damage control” effort — a way to calm public anger and restore a positive image.
Why Is Aamir Khan Being Boycotted?
There are two main reasons why people are calling for a boycott of Aamir Khan and his upcoming movie:
Delayed Response to Operation Sindoor
Operation Sindoor was a large-scale mission carried out by the Indian Armed Forces. It targeted terrorist groups hiding in Pakistan and Pakistan-occupied Kashmir (PoK). The operation was seen as a major step in the country’s fight against terrorism and was widely appreciated across India.
However, many fans and social media users noticed that Aamir Khan did not make any statement or show support for the Indian Army during or immediately after the operation. In a country where patriotism runs deep, especially when it comes to honoring the armed forces, this silence was seen by many as a lack of respect or concern.
Only later, after the pressure started building and boycott hashtags began trending online, did Aamir Khan Productions post a message on their X handle (formerly Twitter). The post read:
“Salute to the heroes of Operation Sindoor. Heartfelt gratitude to our armed forces for their courage, bravery, and unwavering commitment to the security of our nation. Thank you to the Honourable Prime Minister for his leadership and determination. Jai Hind.”
Though the message was respectful, many users on social media criticized the timing of the post. They felt it was too late and suspiciously close to the release date of the film. This made people think the post was shared only to reduce the impact of the boycott and was not a genuine expression of gratitude.
Old Video From Turkey Resurfaces
Another reason for the renewed criticism is an old video clip from a few years ago. In the clip, Aamir Khan is seen visiting Turkey and meeting with Emine Erdoğan, the First Lady of Turkey. At the time, India’s relationship with Turkey was strained, especially due to Turkey’s political stance on Kashmir, which many Indians disagreed with.
When this video first came out, some people criticized Aamir Khan, but it eventually faded away. However, now that the boycott movement is gaining attention again, the video has resurfaced and is being widely shared online. This has added to the anger, as people question his choices and international associations during sensitive times.
Internet Reactions: “This Is Damage Control”
Soon after the display picture was changed to the Indian tricolour, people on platforms like Reddit and X started discussing the move. A screenshot of the new profile picture was widely shared with captions suggesting that this was nothing but a public relations tactic.
One user commented:
“Lol, he’s being boycotted online so clearly did it as damage control.”
Another user added:
“Bekar mein damage control kar rahe hain” (They’re trying to control the damage unnecessarily).
Others said that if the gesture was sincere, it would have come earlier, not just weeks before the film’s release. The timing of the display picture change, the post about Operation Sindoor, and the resurfacing of the old Turkey video all created a sense that these actions were strategically planned to rebuild the actor’s image.
Aamir Khan Responds to India-Pakistan Tensions
At a recent public event, Aamir Khan was asked about the current state of tension between India and Pakistan. He responded with a balanced tone, saying:
“We need justice and assurance that [terrorist attacks] won’t happen again. We believe in our government, and they will take action against the anti-social elements who committed this and bring them to justice.”
While his statement showed trust in the government and hope for peace, some felt it was not strong enough, especially considering the public’s emotional response to terrorist attacks and national security matters.
About the Upcoming Movie – “Sitaare Zameen Par”
Aamir Khan’s new movie, “Sitaare Zameen Par,” is all set to be released in theatres on June 20, 2025. The trailer of the film was released recently, and it has received a mix of praise and criticism. Some fans are excited to see the actor back on the big screen after a break, while others are calling for a boycott using hashtags like #BoycottAamirKhan and #BoycottSitaareZameenPar.
The film appears to focus on themes similar to his earlier hit “Taare Zameen Par” (2007), which told the story of a young boy with dyslexia. However, very few details about the new movie’s plot have been officially shared. Given the current controversy, its success at the box office may depend heavily on public mood and media attention.
Conclusion: Public Image vs. Public Sentiment
The recent actions by Aamir Khan Productions — changing the display picture, posting patriotic messages, and commenting on national issues — are seen by many as reputation management steps. Whether these efforts will help calm the boycott calls remains to be seen.
In today’s digital age, celebrities are under constant public scrutiny. Their actions, words, and even silences are judged by millions of fans and critics alike. Aamir Khan, once known as the “perfectionist” of Bollywood, is now walking a delicate path between protecting his image and promoting his work.
As the release date for Sitaare Zameen Par draws near, it’s clear that the film’s fate may depend not just on its content but also on how the public perceives the intentions behind the actor’s recent actions.